top of page
WDA Field Guide Pages


Tactical Visibility Is Not Tactical Capacity
𝐇𝐨𝐰 𝐨𝐟𝐭𝐞𝐧 𝐝𝐨 𝐰𝐞 𝐦𝐢𝐬𝐭𝐚𝐤𝐞 𝐰𝐡𝐚𝐭 𝐰𝐞 𝐬𝐞𝐞 𝐟𝐨𝐫 𝐰𝐡𝐚𝐭 𝐬𝐨𝐦𝐞𝐨𝐧𝐞 𝐜𝐚𝐧 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐝𝐨? One pattern we've noticed is that people are often evaluated based on the work their environment repeatedly asks them to perform. If someone is constantly solving urgent problems, responding quickly, and filling operational gaps, it's easy to conclude that's where their greatest value lies. But what if those demands are simply consuming the space where


Organizations Feel Different Before They Look Different
𝐂𝐚𝐧 𝐲𝐨𝐮 𝐟𝐞𝐞𝐥 𝐚 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐜𝐡𝐚𝐧𝐠𝐢𝐧𝐠 𝐛𝐞𝐟𝐨𝐫𝐞 𝐭𝐡𝐞 𝐦𝐞𝐭𝐫𝐢𝐜𝐬 𝐬𝐡𝐨𝐰 𝐢𝐭? Most organizations measure outcomes. 𝘗𝘢𝘳𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘪𝘰𝘯 𝘳𝘢𝘵𝘦𝘴. 𝘊𝘰𝘮𝘱𝘭𝘦𝘵𝘪𝘰𝘯 𝘱𝘦𝘳𝘤𝘦𝘯𝘵𝘢𝘨𝘦𝘴. 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘪𝘯𝘥𝘪𝘤𝘢𝘵𝘰𝘳𝘴. 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘤𝘰𝘳𝘦𝘴. Those measures are important. But one pattern we've noticed is that people often experience change long before it appears in the data. 𝘔𝘦𝘦𝘵𝘪𝘯𝘨𝘴 𝘣𝘦𝘤𝘰𝘮𝘦 𝘲𝘶𝘪


Everybody Knows. Nobody Says.
𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐰𝐡𝐞𝐧 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞 𝐧𝐨𝐭𝐢𝐜𝐞𝐬 𝐭𝐡𝐞 𝐬𝐚𝐦𝐞 𝐭𝐡𝐢𝐧𝐠... 𝐛𝐮𝐭 𝐧𝐨 𝐨𝐧𝐞 𝐬𝐚𝐲𝐬 𝐢𝐭? One pattern we’ve noticed in organizations is that some of the most important workplace issues aren’t hidden at all. People can often see the tension, sense the shift, or recognize the behavior long before it becomes part of any formal conversation. The issue is that noticing something and naming it are two very different things. A team may privatel


Dashboard Blindness
𝐂𝐚𝐧 𝐚 𝐜𝐥𝐞𝐚𝐧 𝐝𝐚𝐬𝐡𝐛𝐨𝐚𝐫𝐝 𝐬𝐭𝐢𝐥𝐥 𝐦𝐢𝐬𝐬 𝐰𝐡𝐚𝐭’𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐡𝐚𝐩𝐩𝐞𝐧𝐢𝐧𝐠? In organizations, we often pay attention to what the dashboard tells us. 𝘗𝘦𝘳𝘧𝘰𝘳𝘮𝘢𝘯𝘤𝘦 𝘵𝘳𝘦𝘯𝘥𝘴. 𝘗𝘳𝘰𝘥𝘶𝘤𝘵𝘪𝘷𝘪𝘵𝘺 𝘯𝘶𝘮𝘣𝘦𝘳𝘴. 𝘌𝘯𝘨𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘤𝘰𝘳𝘦𝘴. 𝘊𝘰𝘮𝘱𝘭𝘦𝘵𝘪𝘰𝘯 𝘳𝘢𝘵𝘦𝘴. 𝘖𝘱𝘦𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘮𝘦𝘵𝘳𝘪𝘤𝘴. 𝐀𝐧𝐝 𝐚𝐥𝐥 𝐨𝐟 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫𝐬. But one pattern we’ve noticed is that 𝘮𝘦𝘢𝘴𝘶𝘳𝘦𝘮𝘦𝘯𝘵 𝘢𝘯𝘥..


The Visibility Funnel
𝐇𝐨𝐰 𝐦𝐮𝐜𝐡 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐰𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐧𝐨𝐭𝐢𝐜𝐞... 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐞𝐯𝐞𝐧𝐭𝐮𝐚𝐥𝐥𝐲 𝐡𝐞𝐚𝐫? One pattern we've noticed in organizations is that information doesn't usually disappear all at once. 𝘐𝘵 𝘯𝘢𝘳𝘳𝘰𝘸𝘴. The people closest to the work often have the richest understanding of what's happening. But as observations move through conversations, interpretation, prioritization, and reporting, they become shorter, cleane


Leadership Through a Keyhole
𝐂𝐚𝐧 𝐥𝐞𝐚𝐝𝐞𝐫𝐬 𝐦𝐚𝐤𝐞 𝐠𝐨𝐨𝐝 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧𝐬 𝐰𝐢𝐭𝐡 𝐨𝐧𝐥𝐲 𝐚 𝐩𝐚𝐫𝐭𝐢𝐚𝐥 𝐯𝐢𝐞𝐰? Most leaders aren't intentionally ignoring what's happening around them. They see what gets reported. They hear what reaches them. They work with the information available. The challenge is that every organization has things that never quite make it into the room. 𝘜𝘯𝘴𝘱𝘰𝘬𝘦𝘯 𝘤𝘰𝘯𝘤𝘦𝘳𝘯𝘴. 𝘌𝘢𝘳𝘭𝘺 𝘸𝘢𝘳𝘯𝘪𝘯𝘨 𝘴𝘪𝘨𝘯𝘴. 𝘘𝘶𝘪𝘦𝘵 𝘸𝘪𝘵𝘩𝘥𝘳𝘢𝘸𝘢𝘭. 𝘌𝘮
bottom of page
